Flatten your rug
When you welcome your new rug to your home, it will probably be a little compressed from being rolled up. Leave the rug unrolled for a while and it will return to its original state. You can fold the edge of the rug in the opposite direction to avoid curling.

Keep it clean
It’s normal for a brand new rug to shed a bit. Vacuum your rug regularly to remove surface dust and maintain its fresh look.

Handle spots
Never wash your rug in washing machine.
Wet spills should be addressed as soon as possible to prevent them from setting into the fibers.
To clean any problem areas, use a sponge with warm water and a mild detergent (like washing up liquid), then allow it to air dry completely before using the rug again.
If your rug needs more than just spot-cleaning, it's best to consult with a professional rug cleaner who has experience working with hand-tufted wool rugs. 

Use lint roller to remove surface dust. Wipe clean the cork part with a damp cloth.